Verify your Google My Business listing

Estimated reading time: 2 min

There are multiple ways to verify your GMB listing, some of which may not be applicable, based on Google’s understanding of your business. You can usually verify by any of the following methods :

  • By postcard
  • By phone
  • Instant verification

Postcard Verification

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your business address is correct. Optional: Add a contact name — that’s who the postcard will be addressed to.
  • Step 3: Click “Mail.” The postcard should reach you in five days.
Make sure you don’t edit your business name, address, or category (or request a new code) before postcard arrives, because this could restart the process & delay verification.
  • Step 4: Once you’ve received the postcard, log into Google My Business. If you have more than one business location, select the location you want to verify. If you only have one, select “Verify now.”
  • Step 5: In the Code field, enter the five-digit verification code on your postcard. Click “Submit.”

If your postcard never shows up, or you lose it, you can request a new code by signing into Google My Business and clicking the “Request another code” blue banner at the top of the screen.

Phone verification

Google lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by phone” option when you start the verification process.

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your phone number is correct, then choose “Verify by phone.”
  • Step 3: Enter the verification code from the text you receive.

Email verification

Google lets some businesses verify their location by email. If you’re eligible, you’ll see the “Verify by email” option when you start the verification process.

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your email address is correct, then choose “Verify by email.”
  • Step 3: Go to your inbox, open the email from Google My Business, and click the verification button in the email.

Instant verification

If you’ve already verified your business with Google Search Console (a free tool that lets you manage your website’s search performance and health), you might be able to instantly verify your email.

  • Step 1: Sign into Google My Business with the same account you used to verify your business with Google Search Console. (Some business categories aren’t eligible for instant verification, so if you don’t get a notification asking you to verify the listing, you’ll have to use a different verification method.)
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